Built as a pro bono project for some friends who were running for the Elimination of Leukaemia Fund (hence the name ELF Runners), this was a small and fun project with complete creative freedom which I had full control over.

After a brief lunch-time meeting to discuss some ideas and the main purpose, I went off and created the brand and mascot, developed the entire website, as well as administering the content for the website and promoting the entire project through as many appropriate channels as possible.

Read the ELF Runners blog post for further details of the entire process or visit www.elfrunners.org.uk to view the website or make a donation.